WHAT IS A TRADEMARK?

Introduction What is a trademark?  Basically, a trademark is exactly what it says it is; a “mark” used in “trade” to distinguish the goods of the trademark owner from the goods of others. For services, the term is (not surprisingly) “service mark”. A mark may be a symbol, design or word. Frequently a mark is…

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INTRODUCTION TO TRADEMARKS

Introduction Trademarks and service marks are an essential part of creating a brand.  (Service marks will be included with the comments pertaining to trademarks.)  The following is an introduction to trademarks. I have written other articles pertaining to trademark sub-topics. Discussion Trademarks are literally a mark or symbol, word, combination of words, sounds or name that is used…

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