WHAT IS A TRADEMARK?

Introduction What is a trademark?  Basically, a trademark is exactly what it says it is; a “mark” used in “trade” to distinguish the goods of the trademark owner from the goods of others. For services, the term is (not surprisingly) “service mark”. A mark may be a symbol, design or word. Frequently a mark is…

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PERSONAL NAME TRADEMARKS

Introduction People are proud of their workmanship and service. Accordingly, it is natural that people want to name their products and services with their name, e.g., Ford automobiles, Hewlett Packard printers, etc.  I suggest this is not, however, a good strategy for establishing a brand.  As I continuously urge, the best trademarks are arbitrary words and symbols.  Coined words…

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