WHAT IS A TRADEMARK?

Introduction What is a trademark?  Basically, a trademark is exactly what it says it is; a “mark” used in “trade” to distinguish the goods of the trademark owner from the goods of others. For services, the term is (not surprisingly) “service mark”. A mark may be a symbol, design or word. Frequently a mark is…

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GEOGRAPHIC NAME TRADEMARKS

Introduction If you have read my article “Introduction to Trademarks” you will know that I encourage use of arbitrary or coined words as trademarks.  They provide the strongest protection.  I am always leery of geographical place names in trademarks. At best they provide weak protection. Also it may not be possible to register the marks on the USPTO Principal…

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